Senior Online Marketer

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vacancy senior online marketer. b2b, the hague area
As senior online marketer you will be in the lead of our online marketing channels and responsible for running all advertising and email/CRM (+ next steps on marketing automation) to build the brand, generate webtraffic & grow (e-commerce) sales. With our B2B solutions, we are a key player in Europe. senior online marketer
You will focus on improving our digital presence by setting up and executing our online marketing activities. Short term, Performance marketing is your most important channel, but looking into new opportunities like growing email marketing is also high on the agenda. But there will be more new and exciting online marketing projects that you can pick up to make an impact on our growth.
You are part of the marketing team and report to the Head of Marketing & E-commerce. You will work closely with the web content specialists, graphic designers, country sales and the product team. For the execution you will manage the partnership with our online marketing agency in Europe.
This asks for a senior online marketing professional with a broad scope and knowledge, with vision and a pragmatic approach, preferably international experience, great project management skills and the ability to oversee the bigger picture. The floor is yours to make an international impact and build a strong digital presence of our brand. duties and responsibilities
Digital advertising (Google ads, Google Shopping, etc) - Set-up and implement digital marketing & media strategy for European Markets and Product portfolio. - Analyzing and optimizing the advertising campaigns per market based on performance (GoogleAds, AdWords, Content, etc) - Managing advertising agency that is running SEA campaigns to generate traffic and sales. - Managing our media budget; both Branding & Performance budget. - Other projects related to digital advertising, such as cookieless area.
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