Senior SEO Specialist

Senior SEO Specialist
Description
About Gapstars
At Gapstars, we partner with some of Europe's most ambitious companies, from disruptive tech startups to established Benelux accounting firms, helping them build high-performing teams in engineering and finance.
Headquartered in the Netherlands, with talent hubs in Sri Lanka and Portugal, we are home to 300+ professionals who thrive on solving real-world challenges with modern solutions. Our teams work across domains, from networking, marketplaces, SaaS, and AI to embedded finance and accounting, delivering scalable solutions that drive meaningful outcomes.
About the role
The Senior SEO Specialist will work closely with the Dutch SEO team and support a Junior SEO Specialist based in the Netherlands.
This role requires someone who can take ownership of the SEO domain, guide the junior team member, and reduce the day-to-day SEO workload from the client side. The focus is mainly on organic SEO, technical SEO, content SEO, GEO, reporting, and improving client performance.
The candidate should be data-driven, proactive, structured, and comfortable working independently in a fully remote setup.
Key Responsibilities - Support and guide the Dutch Junior SEO Specialist. - Develop and execute SEO and GEO strategies. - Conduct technical SEO audits and identify improvement areas. - Perform keyword and competitor research. - Create content strategies, content plans, and SEO briefs. - Optimize SEO content using AI tools. - Improve visibility across Google and AI platforms such as ChatGPT. - Monitor rankings, traffic, conversions, and LLM visibility. - Build and analyze reports using GA4 and Google Search Console. - Turn SEO data into clear actions and priorities. - Monitor results from a broader business and client performance perspective. - Make basic updates and improvements to WordPress websites. - Work with developers when deeper technical support is required. - Review SEO work and ma...