Strategic Data Driven Marketing Manager

Top of Minds EN
Strategic Data Driven Marketing Manager
- Marketing - Consumer - Amsterdam - 2428 views
This vacancy has been filled. Go to the Heineken brandpage
By 2021 Heineken wants to reach fifty percent of beer and cider drinkers around the world directly with individualized communication: the right message, at the right time, in the right place and at scale. Individual Data Driven Marketing (IDDM) is the company's key to success. The Strategic Data Driven Marketing Manager brings IDDM to all geographies and local markets. He/she convinces, coaches and enables local teams to optimally leverage IDDM, engaging and exciting local customers from Tokyo to Buenos Aires and from Cape Town to San Francisco. About Heineken
Almost everyone on earth would recognize the iconic green bottle with the red star. That's because Heineken's products are available in 180 different countries, the company engages in major partnerships with Formula 1 and UEFA Champions League, and its beers starred in the legendary 007 film series. Being the worldwide brewing leader for the past 150 years ranks Heineken among the biggest global brands ever.
One of the unique attributes of Heineken as an organization is its highly decentralized set-up. The company consists of 74 operating companies (opco's). Each opco is run as a separate entity with high degrees of autonomy. It allows Heineken to be fully on top of local trends and navigate cultural preferences effectively, resulting in great products and exciting campaigns that surprise and animate customers all over the world.
Heineken is currently working on ways to digitally connect with fans on a brand new and more sophisticated level, optimally leveraging their carefully constructed brand awareness and premium brand identity. The company is shifting focus from mass communication to individual data driven marketing (IDDM). Through IDDM Heineken delivers relevant individualized content that entertains a...