Marketing Manager - Amstel Hotel

Marketing Manager at the iconic Amstel HotelWe are seeking a Marketing Manager to join our Commercial team and help bring the Amstel story to life. This is an opportunity for a creative and commercially minded marketeer to shape how the hotel is seen, experienced, and remembered by our guests, partners, and the local community.From brand campaigns and social media to content creation, partnerships, and hotel activations, you will play an important role in strengthening the Amstel's position within Amsterdam's luxury hospitality landscape.Your day-to-day• Develop and execute the annual marketing strategy and activity plan, aligned with the hotel's brand positioning, commercial objectives, and overall business strategy.• Lead the hotel's marketing activities across digital, social media, content, campaigns, partnerships, PR, and hotel activations, ensuring a consistent and distinctive brand presence.• Take ownership of the hotel's marketing calendar, identifying opportunities to connect relevant campaigns, seasonal moments, partnerships, and commercial priorities.• Develop creative campaigns and content that showcase the hotel, its people, culinary experiences, events, and unique sense of place.• Manage the hotel's digital ecosystem, including website content, email marketing, social media platforms, and relevant CRM and marketing tools.• Strengthen the Amstel's position within Amsterdam's luxury hospitality and lifestyle landscape through meaningful partnerships, collaborations, media opportunities, and local activations.• Work closely with the Commercial and Operations teams to promote the hotel's rooms, restaurants, bars, events, and other offerings, driving awareness, engagement, and revenue.• Manage external agencies, creative partners, photographers, videographers, and other suppliers, ensuring projects are delivered to a high standard and in line with agreed timelines and budgets.• Monitor campaign and channel performance, analyse results, and use insights to