Global Partner Marketing Manager

EN
English Nederlands
Global Partner Marketing Manager - 40 - 5500 - 6000 - Kaiserslautern, Delft
About the role
Want to build Partner Marketing rather than simply manage an existing program? At TOPdesk, you'll build our global partner marketing program from the ground up and turn partner relationships into measurable growth channels.
Our channel partner program is still young, giving you the opportunity to shape the strategy, processes and co-marketing programs from the start. You'll work closely with Partnerships, Field Marketing, Demand Generation and Sales.
Your job - Develop our global partner marketing strategy and build scalable structures, playbooks and co-marketing programs - Plan and execute campaigns, webinars, events and content together with our partners - Own the global partner marketing calendar and create toolkits that enable partners to run programs independently - Manage partner relationships from a marketing perspective - from onboarding through ongoing activation - Work with Field Marketing and Demand Generation to align partner programs with regional needs and pipeline goals - Own partner-sourced and partner-influenced pipeline, KPIs and reporting, and optimise programs based on performance and ROI - Partner with Rev Ops to ensure clean partner attribution in Salesforce and share relevant insights with Marketing, Partnerships and Sales
Your profile - Experience in B2B partner or channel marketing, ideally within SaaS, software or a similar tech environment - Experience building or scaling partner programs and an understanding of ecosystems such as resellers, technology, integration or referral partners - A strategic and hands-on approach - you develop concepts and turn them into campaigns and programs. - Confidence working with marketing data, pipeline, attribution and ROI - Strong relationship management skills with external partners and internal stakeholders - A builder's mindset, initiative and ent...